Strategy, always.
Crossover Creative Labs is a social-first creative studio that combines cultural fluency with an integrated marketing mindset to help brands build real, lasting relevance through the relentless pursuit of what resonates.
Samples from the lab.
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![MILANO-CORTINA WINTER OLYMPIC GAMES]()
MILANO-CORTINA WINTER OLYMPIC GAMES
Content Capture, Production, & Social Strategy
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U.S. FIGURE SKATING CHAMPIONSHIPS
Live Event Social Strategy & Quick Turn Social Video Execution
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TEAM USA X NBC MEDIA APPEARANCES
Social First Coverage: TODAY Show / 30 Rock Appearances, Team USA Media Day, 100 Days Out Press Conferences
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![#LISAXBOSE PRODUCT COLLABORATION DROP]()
#LISAXBOSE PRODUCT COLLABORATION DROP
Integrated GTM & Social Rollout Strategy
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OLYMPIC SEASON SOCIAL COMMUNITY ENGAGEMENT
Social Strategy & Copywriting
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REINVISION LEAN IN ORG SOCIAL BRAND
Art Direction, Strategy, Social-First Video Production & Editing
File 001What We Believe.
At Crossover Creative Labs, we believe the most untapped opportunities in marketing live at cultural intersections — where sport meets fashion, where music meets movement, where content serves community, and where deep fan fluency moves brands into relevance.
We operate with a “strategy, always” mindset: thinking critically shouldn’t be reserved for one step of the go-to-market process or one member of the team. From ideation to activation, the work ladders up to brand positioning, consumer insights, and business priorities.
File 002Why Crossover?
In figure skating, a crossover is a fundamental movement used to create power and maintain momentum. Crossovers are as much an on-ramp to triple axels as they are pivotal elements of connection – threading together a flowing story. Good marketing should do just the same.
In a broader context, “crossover” = collaboration. The convergence of forces that, when they meet, create something greater than the sum of their parts.
We believe that some of the most exciting opportunities for brands exist in the crosssover spaces — the intersections of culture and community.
File 003Why
Creative Lab?
Why only use half of your brain? Effective, memorable marketing is an alchemy of art & science, feeling & formula, story & psychology.
As a creative lab, we are equally as interested in emotional reactions as we are quantitative results. Strong instinct is born from attentive observation and a constant collecting of data, so we offer “strong hunches” a seat at the table alongside performance analytics reports.
We test and learn – pivoting away from what doesn’t resonate, and doubling down on what does.
Services.
Every engagement at Crossover Creative Labs is bespoke — shaped around your goals. We work as an extension of your team, adapting to your workflow and ways of working. Reach out to discuss what the right scope looks like for you.
Opportunities to collaborate include but are not limited to:
Strategy
• Social Strategy Playbook
• Collab x Product Launch Strategy
• Integrated Campaign Strategy
• DTC Go-To-Market Strategy
• Brand x Talent Content Planning
• Fan Engagement
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Activation
• High Profile Event Coverage
• Social-First Art Direction
• Short-Form Video Direction
• Social Media Management
• Influencer Activation
• Social Copywriting
• Talent Ghostwriting
• Mobile Video Capture
• Photography
Sports
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Music
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Fashion
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Culture
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Tech
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Apparel
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Sports x Music x Fashion x Culture x Tech x Apparel x
Who’s Behind This? 🤳
Lindsay Toia is a social-first strategist and creative working with brands, organizations, and talent across elite athletics, music, luxury & lifestyle.
From Olympic Gold Medalist figure skaters to G.O.A.T.s (cc: Simone Biles) to music artists to Big Tech C-Suite to designers to Vogue editors, she’s concepted, captured, directed, and edited content with talent from all corners of culture.
Before working in marketing, she was a competitive figure skater and science geek – so Crossover Creative Labs feels like its been brewing for quite some time.
Ready to enter the lab?
Let’s get to work.