U.S. Figure Skating Championships & Olympic Team Announcement

I began working with U.S. Figure Skating in September 2025 — less than six months out from the Milano-Cortina Winter Olympic Games.

With new leadership recently installed, the organization had a revitalized vision for the sport and the way that it shows up in the world. In collaboration with Social Strategist Kara Raney and Videographer Jack Ginsberg, we began reimagining the social program in real time throughout the Olympic season — shifting from a focus on reporting out competition results to instead peeling back the curtain and bringing not just the skating, but the multifaceted skater personality and experiences, to fans.

Following an autumn of pre-Olympic media appearances and the international Grand Prix competition circuit, the top skaters in the country competed across four disciplines at the U.S. Championships, where the 2026 Olympic figure skating team was announced.

We were onsite with the task of capturing all of the moments on the ice — and all of the moments in between. From coach reactions to championship wins to Olympic team announcements, we were there for it all (with nearly 100 in-feed posts on Instagram alone, 700+ across platforms, several with 1M+ views) — and a few times, lacing up and capturing directly from the ice. Following the week-long competition, we captured several social concepts with the newly-minted Olympic team during a content shoot day.